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Phil Moore

Phil Moore

International Clubmaket's Guild Member
Association of Golf Clubfitting Professionals Member

Hello, my name is Phil Moore. I’m a golf instructor, club maker, and golf writer. I’ve owned and operated my own successful golf club fitting, building and repair business for over 20 years. I currently own Phil’s Custom Golf Shop located in “The Nest” building at Goose Creek Golf Club.

I’m a member of the International Clubmakers’s Guild and the Association of Golf Clubfitting Professionals. I’ve also written three popular books on golf, The Mad Science of Golf: On moving past golf industry hype and learning to play better golf – published in 2007, Understanding Golf: Learn to significantly lower your average score without hitting the ball farther, changing your swing, or buying expensive golf clubs – published in 2012, and Rethinking Golf Clubs: An inside perspective on the confusing and very misunderstood world of golf clubs – published in 2019.

While I work with golfers at every level, I most enjoy teaching average or even beginning players. For that reason, I keep my instructional and club making rates very affordable. For detailed information about the services I offer, please visit my website

I would certainly appreciate the opportunity to be your golf instructor, your club maker, or both!

My Teaching Philosophy

I believe that most players take golf lessons with the hope of developing a better golf swing and, as a result, lower their average score. In my second book, Understanding Golf, I wrote that to significantly and permanently lower your average score you need to do more than simply change your golf swing. Golf is a game that is “played”. Becoming a better “player” requires that you improve not only your ball-striking skills, but also your five “playing skills” – Shot Selection, Club Selection, Intention, Setup Position, and Swing Focus. In other words, for significant long-term improvement, you need to become a better all-around golfer – not just the same golfer with a different looking swing. Helping each student become a better “golfer” is my mission as an instructor; and the reason I refer to myself as a golf instructor as opposed to simply a swing instructor. When helping a student improve their ball-striking, I don’t teach a particular method or swing technique. Instead, I focus exclusively on improving my student’s ability to consistently make good quality contact. I’m a firm believer in the old adage – the golf ball doesn’t care how you swing, it only responds to the clubface at impact. Accepting that everyone does and should swing differently, I strive to help each of my students better understand their own swing and discover their own way to consistently make good quality contact. I’ve found that through working with my students natural swing motion, rather than against it, the process of improvement is greatly accelerated. I strive to teach each of my students how to significantly and permanently lower their average score through helping them with their equipment, improving their ball-striking skills, expanding their understanding of the game, and developing their five playing skills.

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My Club Fitting Philosophy

When fitting and building golf clubs, I have two objectives. The first is to determine the club specifications (Grip size and type; Shaft length, weight and flex; Club Head design, loft, lie-angle and face-angle) that will provide my client with the ability to make square and centered contact and send the ball on a playable trajectory the highest percentage of time. I do this with every club in the bag – putter through driver.

The second objective is to determine the specific set composition (specific combination of wedges, irons, hybrids, and fairway metals) that will provide that particular client with the ability to best control his or her distances.

If you read my latest book, Understanding Golf Clubs, you know that I don’t believe in expensive brand-name golf clubs. I believe in golf club specifications. I believe you should be using golf clubs that are built to the specifications that best compliment YOUR size, strength, basic swing motion, and ability. In other words, I believe you should be playing with golf clubs that are easy for YOU to use; golf clubs that make the game easier for YOU to play.

Fortunately, most golf club specifications can be altered. If needed, I can usually make those alterations quickly and for a minimal cost.

If you have further questions, or if would like to schedule an appointment, please call me anytime at 951-377-6268. Or you can contact me through my website,


My rates are customized to your needs. Please contact me for exact pricing. Here are a few general rates:
Initial 90 Minute Total Game & Equipment Evaluation $79.00 Save $71.00!

For new students, I offer a 90 minute “Total Game and Equipment Evaluation” for the reduced price of only $79.00. During the session, I’ll evaluate your putting, chipping, pitching, and full swing skills. I’ll also measure the specifications of your clubs and determine how well they complement your size, strength, ability, and natural swing motion. Finally, I’ll give you a copy of my book “Understanding Golf” and outline the steps I believe you should take to most easily reach your scoring goal.

Two Hour Playing Lesson $150.00

The price of this lesson includes warm-up balls, green fees, and cart. During the lesson, I’ll teach youhow to improve the five key playing skills – shot selection, club selection, intention, setup position, and swing focus – outlined in my book “Understanding Golf”. You’llacquire a better understanding of the game, learn how to sharpen your focus, and learn the keys to effective course management.

One Hour Lesson $100.00  
Six Lesson Series #1 Improving your ball-striking $80 per 60-minute session ($20 savings per session) You pay as you go and after the 6-lesson series you receive a FREE 2-Hour Playing Lesson ($150 Value!)

In this very popular series of lessons, you’ll learn how to improve your ball-striking skills in every aspect of your game – putter through driver. During the series, we’ll cover Putting, Chipping, Pitching, Sand Shots, Part Swings, Full Swings, and Specialty Shots.

You don’t have to pay for the full series in advance and you’re not obligated in any way. You schedule each lesson at your convenience and you pay $80 at the completion of the session. If you’re not 100% satisfied with your rate of improvement, you can quite at any time.

After completing the six lesson series, I’ll give you a FREE 2-Hour Playing Lesson ($150 VALUE!). I’llteach you how to take your improved ball-striking skills to the golf course and score to your full potential!

Six Lesson Series #2 Reaching your scoring goal $80 per 60-minute session ($20 savings per session) You pay as you go and after the sixth lesson you receive a FREE 2-Hour Playing Lesson ($150 Value!)

In this second series of lessons, the course agenda is customized to fit your specific needs. We’ll identify and focus heavily on the weakest areas of your game, with the goal of converting each into a strength.We’ll also expand your understanding of how golf is best played and develop your five playing skills.

After six lessons, I’ll again give you a FREE 2-Hour Playing Lesson ($150 VALUE). During this lesson we’ll evaluate the progress you madeand create an easy to follow game plandesigned to insure continued growth.

Golf Club Fitting $100 per 60-minute session FREE With the purchase of KZG golf clubs

My fittings are done outside so you’ll be able to see the actual flight of the golf ball. I also use,what I consider to be, the most accurate launch monitor in the business – Foresight GC Quad.

I specialize in fitting KZG golf clubs – The #1 Custom ProLine. KZG golf clubs are sold in over 30 countries, and I’m recognized as being one of their “World’s Top 100 Clubfitters”.

After the fit, I’ll give you a free copy of my popular book, “Rethinking Golf Clubs”.

You can learn more about KZG through visiting their website,


Hear what people have to say…

“I’ve been playing golf clubs built by Phil Moore for over 15 years. I’ve also recommended Phil to countless friends and fellow golfers. Everyone has been more than satisfied with his work. When it comes to golf club fitting, building or repairs, I consider Phil to be the best in the business.”
Dave Allen
Fire Captain, 0 handicap
“I frequently stop by Phil’s shop to analyze my putting launch numbers and, if needed, have him make slight adjustments to my putter’s loft and/or lie-angle. I also regularly send my students and club members to Phil for both club fitting and club repairs. I believe that he is the best in the area.”
Mike Drake
Golf Professional, Canyon Crest Country Club
“The past two years I gave every member of my golf team a copy of Phil’s book Understanding Golf. Then, after reading the book, I had them each write an essay about what they had learned. This year we won our conference, we finished second in the CIF northern divisional final, and I was named Coach of the Year. I’ve also taken lessons from Phil and I’ve added several of his custom built clubs to my set. I would recommend his services to any golfer at any level.”
Rich Wheeler
Head Golf Coach, La Canada High School
“Last year, when I first started playing golf, my goal was to break 100 within six months. After a few months of struggling with my game and making no progress at all, I started taking lessons from Phil. He helped me understand how golf was best played and how to manage both my swing and my game. Five months later I shot 89 at the Los Serranos North golf course. My current goal is to consistently shoot in the mid to low 80s. I couldn’t be happier with the progress I’ve made though working with Phil.”
Anthony Peregretti
Hospital Administrator
“I’m playing the same set of irons Phil Moore built for me in 2004. This year, because my grooves are wearing out, I’ll be buying another set from Phil. While I enjoy the opportunity to play my choice of name-brand golf clubs for free, I much prefer to pay Phil to both fit and build my equipment. I have a great deal of confidence in his ability.”
Jason Taylor
Honorary President, Southern California PGA
2004 Southern California PGA Professional of the Year